MJ Anderson, Chief Experience Officer at RealityBlu, discusses how RealityBlu’s AR software can enhance a companies marketing strategy. If you’re interested in attending VRX San Francisco 2019 on December 12 and 13, feel free to follow our affiliate link to register.

3E: Can you tell us your name and the company you’re here to represent?

MA: My name is MJ Anderson, I’m the chief experience officer for a company called RealityBlu.

3E: What makes RealityBlu unique?

MA: We are a production-class, AR infrastructure tool. It’s a product that’ll allows creative people and marketers, it will give them the ability to deploy AR content.

3E: What are some uses for RealityBlu?

MA: We have customers that are in professional sports that use our tool to create and enhance fan appreciation. We have clients that are in the manufacturing space. We also have clients in the retail space. 

Our tools are going to be best served when used by a creative individual or a marketer that’s trying to enhance an experience – a tactical or a marketing experience that they’re trying to engage our client with or a customer with.

3E: Can you provide a specific use-case example?

MA: The Seattle Sounders use our product to enhance the fan experience. So, they are using AR to create more interacting between the brand, the Seattle Sounders brand, and the fan base.

3E: What trends would you like to see happen in the XR field?

MA: There needs to be more education at the consumer level. Consumers still don’t completely understand the concept of AR, certainly they have a good idea of what VR is because there’s been so much in the press about the wearables, and about games, and things like that. 

So VR has got a pretty good install base within the entertainment and gaming community. 

We don’t view VR as practical for our purposes because until we have the technology that we can all wear and walk around with on a day-to-day basis, that’s no intrusive, the solutions, VR has got a limited use-case. At least, that’s our opinion.

AR, on the other hand, has got significantly more application today because we have everything we need to create, manage, deploy, and measure AR content experiences, right, and at the consumer level, everybody has a smartphone these days. Everybody on the planet has one, for the most part, and they spend in excess of three hours a day engaged with that small screen. So AR is a pretty good way to enhance the user experience on a small screen.