There are all kinds of useful applications for augmented reality in autonomous vehicles, both which are on the horizon to be part of daily life. AR could be used to show passengers what the car is “seeing” on the road, which would help the passenger feel comfortable in the transition period to fully self-driving vehicles. Down the road, AR could also be used for media or advertising on the road. Apple is of course on the frontlines, recently filing a patent to provide AR in autonomous vehicles. Are you ready to give up driving yet??
A new patent filing discovered by AppleInsider shows how Apple could merge the two technologies into one, or at least use AR to support the passengers in an autonomous vehicle.
A good visualization of what the system could provide is shown in one of the patent drawings. The image shows how the AR display could trace out and provide information on things of interest that are currently out of view, such as the path that the road takes behind some trees or buildings.Apple patent shows how its self-driving car and AR projects could merge – BGR
Apple’s patent for augmented reality in autonomous vehicles
Tiffany Neuman is a visionary branding strategist who helps highly-motivated entrepreneurs and influencers up-level their businesses. After 15 years in the corporate world, working with brands like FedEx, Stoli Vodka and Burt’s Bees, she left to establish a revolutionary branding business that stays one step ahead of trends. Using a unique, hands-on approach that views branding as a self-development process, Tiffany now works with clients across the globe to help them 10x their sales and shine even brighter in their niches. Tiffany has been featured in Forbes and has appeared as an expert on various summits and podcasts. A professor of design and branding at Kendall College, Tiffany lives on the west coast of Michigan with her husband and two daughters.
