Similar to last week’s Experience of the Week, Draki Hero, LEGO is combining augmented reality (AR) and physical play sets in LEGO Hidden Side, an experience that allows children to solve paranormal-themed mysteries and hunt supernatural creatures.
“Our years of experience pioneering the convergence of technology and physical play have taught us that kids expect exciting play experiences that move seamlessly between physical and digital worlds – something we call fluid play,” said Tom Donaldson, senior vice president, Creative Play Lab at the LEGO Group in a press release. “At our core we focus on tactile building, but AR presents opportunities to enhance physical LEGO play with new action and mastery elements. We’re breaking the mold of gaming-first AR play experiences to create a new type of play where the physical world actually influences the AR layer, instead of the other way around.”
The Hidden Side set will be available globally in late summer 2019, and the Hidden Side app will be available for free from the App Store and Google Play.
