Digitas, a global marketing agency based out of London, partnered with the John F. Kennedy Presidential Library Foundation, and developers UNIT9 to announce the creation of “JFK Moonshot,” an augmented reality (AR) documentary app experience that celebrates the 50^th anniversary of the Apollo 11 moon landing.

Robert Guay, executive vice president and managing director of Digitas, and Steven Rothstein, executive director of the John F. Kennedy Library Foundation, unveiled “JFK Moonshot” as the centerpiece of a year-long celebration marking the 50^th anniversary of the Apollo 11 moon landing and President Kennedy’s vision that launched the effort. 

“As creator of the concept and idea, Digitas tapped its diverse team of experts across capabilities of creative, data, media, strategy, and tech to reconnect today’s generation with a pivotal and historic moment through the medium of AR, a medium that was just as unthinkable as the moonshot was 50 years ago,” said Guay.

“We’re thrilled to have partnered with Digitas to bring this experience– as well as President Kennedy’s passion and moonshot legacy– to life. Just as President Kennedy had the smartest people working on the most complex projects, we are appreciative to have Digitas as our creative, media and technology partner to prepare the virtual moon launch in July,” Rothstein added.

Once downloaded, the “JFK Moonshot” app aims to take users on a deeper dive into President Kennedy’s vision for his moon shot and space program with interactive AR games, archival video footage, and historical artifacts of Kennedy’s time as President. On the anniversary of the Apollo 11 launch day, July 16^th, users can attend the Apollo 11 commemorative ceremony at the JFK Library in Boston, MA to witness the AR rocket launch or place the virtual rocket launch at home and then follow the five-day journey from the Earth to the Moon.

The “JFK Moonshot” app will be available for download to Apple and Android devices on May 29^th, President John F. Kennedy’s birthday. Visit https://www.jfkmoonshot.org/ to sign up for app news and updates.