Earlier this week, the Chicago Cubs, Snapchat, and Netflix teamed up to provide Cubs fans with a slew of Strangers Things merch and custom augmented reality (AR) Snapchat filters that brought them into the Upside Down. At the Cubs-Braves game on the 24th, the entrance to Wrigley Park was decked out with a custom marquee with welcomed each attendee personally – provided that they viewed it using a custom Snapchat filter.
Snapchat’s Lenses have proven to be a great, non-invasive way for brands to interact with audiences in their marketing campaigns, as seen with their Game of Thrones Lens, the Chiquita World Banana Day Lens, and the Shazam! voice-activated Lens. By giving fans fun and personalized ways to engage, they’ll walk away with more memorable experiences to share organically.
