Wallace and Gromit AR Experience Coming in 2020

Posted by jvh | May 2, 2019 | Augmented Reality, Entertainment, XR Trends | 0

Wallace and Gromit AR Experience Coming in 2020

Aardman, the creators of the Wallace & Gromit series, are partnering with a team of British companies including Potato, Sugar Creative, and Tiny Rebel Games, with research support from the University of South Wales and funding from the British government, to invent an augmented reality (AR) experience based on the Wallace & Gromit universe, according to a report on Sugar Creative’s website.

“Aardman is a business built on great storytelling and creative ambition,” said Sean Clarke, executive director of rights and brand development for Aardman. “We are delighted to partner with this bold project, developing brand new Wallace & Gromit content that can be interacted with on many levels. We are sure this will delight and engage fans, offer a unique experience and maintain Wallace & Gromit’s reputation as pioneers of technology.”

Selected by UK Research and Innovation (UKRI) as part of the Audience of the Future program, this team has been awarded a multimillion-pound research and development grant to explore and pioneer cutting-edge immersive experiences. The team plans to use the characters from the Wallace & Gromit series to bring to life location-based, multi-user AR experience for audiences to enjoy sometime in 2020.

“We are absolutely thrilled to be working in partnership with Aardman on such and iconic IP,” said Jason Veal, managing director and co-founder of Sugar Creative. “Using cutting edge & traditional storytelling techniques, we are looking forward to launching a brand new Wallace & Gromit tale that will appeal to fans of all ages. We look forward to exploring new ways of bringing these globally recognized and beloved characters to life using immersive technologies such as augmented reality and live theatrical production.”

About The Author

jvh

Joseph Van Harken -- is an award-winning journalist, producer and showrunner who operates and innovates on the edge of the supply and demand of storytelling. From war zones to war rooms, Joseph is adept at creating, sharing and consuming stories of consequence across television, digital media, and eLearning publishing platforms. He started his career as a print reporter and photojournalist for The Mackinac Island Town Crier, a small weekly rag in a timeless Michigan tourist town. His affinity for moving pictures soon pulled him toward television and he moved to work at the ABC affiliate in El Paso, TX where he developed an online backend CMS and partnered with Mark Cuban's Broadcast.com to establish KVIA as one of the first news stations porting news content to the web. Joseph then moved to New York City during the Dot Com boom where he was a founding member of World Now, a local TV internet platform. From there he joined CNN.com and CNN as a one-man-band, multimedia political beat reporter. Joseph then broke off and became an independent, international multimedia reporter and producer and covering stories all over the globe from Afghanistan, Indonesia, India, Costa Rica, Okinawa, New Orleans and New York creating television and web content for National Geographic, Travel Channel, MTV News, History, A&E, SyFy, Animal Planet, Discovery Health, and Vogue Magazine. During a multi-year stint with MTV, he shot/produced for TRUE LIFE, DIARY, MADE, DP’d the pilot for 8th & OCEAN, developed, Co-EP'd and DP’d THE PAPER, created, developed, EP'd and DP’d MY LIFE AS LIZ season 1 & 2 and recently Co-EP’d the History Channel series DARK HORSE NATION produced by Warrior Poets. Realizing that storytelling is essentially a form of teaching, he launched th3rd coast Entertainment & Training to satiate the eLearning industry's dire need for quality, engaging content. Joseph holds a BA in Communications from the University of Michigan and an MS from Columbia University’s Graduate School of Journalism, where he was named the Society of Professional Journalists Student of the Year and won the John M Patterson Documentary Television award.

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