About Th3rdEyeXR
Th3rdEyeXR (3E) was established by th3rd coast Digital Solutions’ co-founders, Joseph Van Harken and Jeff Joanisse, when they noticed a gap in enterprise news coverage for the field of extended reality (XR) – the catchall industry term encompassing virtual reality (VR), augmented reality (AR), and mixed reality (MR). While many news sites cover XR news, most are geared towards gaming, entertainment, or to the general consumer. Th3rdEyeXR, on the other hand, specifically targets the interests of an enterprise audience, providing insights on development, trends, and practical use cases to the world of business. Ultimately, we at 3E strive to raise the professional community’s base-level understanding of XR, enabling them to harness and implement the power of this immersive, emerging technology to transform their business operations, improve their products, and create a better future for all.
To succeed, our platform and reporting strategy is designed to welcome contributions and collaboration from industry stakeholders, thought leaders, and experts. Our Insiders are our heroes, and their content is the lifeblood of our platform. That said, our goal is to maintain 3E as a not-for-profit resource and service.
To establish and promote an ethical and transparent culture that values integrity, it is necessary to disclose that funding for Th3rdEyeXR comes in part from th3rd coast Digital Solutions. We maintain separation between the companies by reporting press-worthy stories about th3rd coast only after they have been reported on by other news organizations first.
We are committed to providing relevant VR, AR, MR, and XR stories, expert analysis and trends, and purpose-driven use cases, all without diving too deep into tech talk so our audience can make informed decisions about where to take their businesses. We believe that XR, in definition and in practice, has the potential to deliver value to not just to transactions between businesses and customers, but to the wider field of human interaction.
If you or your company would like to become a part of this endeavor, you can become an Insider, or contact us at info@th3rdeyexr.com.
Who We Are
Joseph Van Harken
Editor in Chief
Jeff Joanisse
Publisher
April Jendrasiak
Associate Editor
Tiffany Neuman
Design Director
Eric Shalayko
Editor, Reporter
Geno Mallo
Art Director
Ryan Owen
Junior Art Director
Cody Tubbs
Multimedia Producer
Our Board of Advisors
Michael Schreiber
Michael Schreiber has spent the last 20 years working in every type of media there is. He’s an Emmy and duPont award winning journalist who’s worked at The New York Times, ABC News, Frontline, HBO, TheStreet.com, among many others. These days he helps companies develop and execute editorial strategies, runs his own news syndicate (MediaFeed.org) and writes for NBC Nightly News.
Myra Roldan
Myra’s infatuation with technology began in 80s with a Commodore-64 and blossomed into full-blown love affair with the immersive technologies, Augmented and Virtual Reality (AR/VR), Voice User Interfaces (VUI), and Artificial Intelligence (AI), that she believes will transform our world. Myra, whose real name is Almira Roldan, is originally from Aguas Buenas, Puerto Rico. She’s a dynamic Instructional Designer/Developer at a leading tech company where she helps create technical education initiatives to reskill employees into software developers. She channels her get ‘er done mentality, thirst for knowledge, and passion for helping others into creating programs to help adult learners develop digital literacy skills needed to survive the coming new technology revolution.
JASON ROSS
Jason founded award winning creative and experiential agency Show Cobra in 2006, and served as CEO and Executive Creative Director until Show Cobra’s acquisition in 2013. He has been the Executive Producer on over 500+ hours of live and original music programming for clients including Spotify, Beats, Vevo, Verizon, Amazon, Pandora, Google / YouTube, MTVN, Fuse, CBS Interactive, IFC, and many more. Previous to Show Cobra, Jason co-founded Bowery Presents Media, LLC, and later built the strategic partnerships and content divisions of The Bowery Presents, the largest independent concert promoter in North America, which was acquired by AEG in 2016.
Since 2016, Jason has lead Mercer + Ross, a global consultancy that advises media companies, brands, entertainers, entrepreneurs, and agencies on growth strategy and creative content development across digital platforms, immersive experiences, and emerging technologies.
CHRISTOPHER LAFAYETTE
A discoverer and explorer in virtual, augmented and mixed reality, artificial intelligence, telepresence, disruptive media and several additional applied sciences. Christopher is a Silicon Valley National & International speaker. He’s creating a series of Advanced T.E.C.H. Hubs; building fully equipped Immersive Holodecks and creating Immersive Technology Applications and Hardware. He’s also executed and managed business development for thousands of campaigns and projects. An expert in lab-to-market acceleration. Through advising, He’s working with corporations and startups to help bring more diverse culture into hardware, software, and content development.
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