To demonstrate the importance of augmented reality (AR) moving forward, Apple has moved Frank Casanova to be the first head of marketing for AR. Casanova has been with the Cupertino tech goliath for 30 years, and was behind the development of the iPhone and the Quicktime video player. With an established name at the helm of augmented reality at Apple, the company is doubling down on their efforts to develop AR for potentially industry-changing products.
“There’s now a name and face on Apple AR efforts and a person with a track record of working on advanced technology projects at Apple,” said Michael Gartenberg, former senior director of marketing at Apple. “Frank is the ideal person to lead Apple’s efforts in AR.”
Apple Taps iPhone Executive to Be First Head of Marketing for AR
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